Where did you study?
We studied at Cambridge School of Visual and Performing Arts, BA in Graphic Design and
Illustration.
Name of your lecturer – course tutor?
Andrew Foster and John Blackman.
Have you got a creative mission statement?
Arka's mission is to create a safe space with vibrant designs and bright colours, where everyone can learn, discuss and share diverse ideas. We aim to spark conversations on important topics, changing the world one colour at a time.
1. How did you feel about winning the attention of the judges – what does it mean to you?
We were thrilled to receive the runner-up award, but even more so, it validated our
efforts to support the Cambridge City Food Bank and address the UK's current crisis.
The judges' encouragement and advice provided the perfect conclusion to our journey,
and we are eager to excite the world with our vibrant ideas and enthusiasm.
2. How important is colour in your work and why?
Since founding Arka, we've channelled our passion for colour into proving that not
everything needs to be black. Our uplifting and playful style draws people in with
reactions like, "That looks so bright, fun, pretty!" This initial appeal encourages
engagement, leading viewers to understand the serious messages behind our work. By
doing so, we foster learning and create a comfortable entry point for difficult
conversations. Art is the best way we know how to make a change.
3. What is your main source of inspiration?
We draw inspiration from important, often overlooked topics. During our research, we
realize that both we and those around us usually only know the basics. This drives us to
raise awareness and deepen understanding. Our playful colour palettes, inspired by
sweets and children's toys, are designed to bring joy to almost everyone.
4. What makes you happiest/most fulfilled in your creative process?
The highlight of our creative process is witnessing people's reactions to our artwork.
We work hard to balance colour and message and when this sparks conversation, it
drives us to push further. Reaffirming that our efforts are making a meaningful impact.
5. Creative high point?
Our most rewarding moment was at the food bank, where we shared our project and
vision. The enthusiasm from both volunteers and users made the campaign feel real
and highlighted that our work is for them, not us. This realization, that our projects are
people-driven, has become a recurring theme in our work.
6. Creative low point?
Our main challenges have been navigating the balance between our playful style and
the seriousness of the topics. We don’t want people to think that we’re making a
mockery, or this isn’t a serious issue. To achieve this, we engage with those directly
affected, understanding their perspectives and needs. This ensures our approach is
respectful and informed, maintaining authenticity and sensitivity.
7. Where do you want to be in 3 years’ time?
In the next three years, we aim to highlight important global issues that need more
discussion. Our main goal is to push the boundaries of collaboration by working closely
with those affected, allowing them to create alongside us and express their feelings
through art, which we believe is the best form of communication. Ultimately, we want
to explore every opportunity Arka has to offer and cover the world in colour.
8. Please tell us about a special person during your studies/life who has really made a difference to you on your creative journey.
We can think of an endless list of people when thinking who has made a difference in
our creative journey, ultimately the first person who comes to mind is our first-year
tutor Mandy Doyle. From day one at university, Mandy had so much to share, driving
us to think outside of the box and explore the boundaries of what it means to create.
She was the first person to kickstart Arka, without her knowing and her infectious
attitude drove us to begin what is now our whole life.
Our third-year tutors, Foz Foster and John Blackman were the final push that we
needed. They helped us navigate everything about this project, the work and the
world of collaboration. This project wouldn’t have been possible without them.
Finally, the most obvious answer is each other! Working in collaboration can prove
difficult at times, especially when you’re best friends, but we were each other’s
biggest supporters and pushed each other to do our best, no matter the circumstance.
9. What are your favourite colours?
McKenzie’s favourite colour is pink, a neon pink especially when paired with a neon
yellow. Aleksandra’s favourite colour is cobalt blue, which she loves pairing with
almost everything!
Website: www.arkastudios.com
Socials: @aarkastudio
Email: aarkastudios@gmail.com